How an Opt In could generate more art sales.

“What is an Opt In” you say?

An Opt In is when followers/fans/subscribers give you their email address in exchange for something like an e-book, cheat sheet, tutorial or other digital bonus.

I have one on this website. It is on the homepage and in the sidebars called “9 Ways to Make Money as an Artist.” This is the Opt In for my website.

An Opt In should be VERY valuable to a user and worth their time to download. The reason you want it to be so valuable is because you don’t simply want them to subscribe, get the FREE bonus and never come back. Instead you want them to be amazed of how awesome, valuable and helpful that was to them. You want them to keep coming back because your resources and content are so valuable and fresh.

And you can have more than one Opt In for your website. You can offer downloadable materials in every blog post you create as long as it is valuable and relates to the content you’re producing.

How do I make an Opt In for my website?

First, the obvious, you create your bonus/freebie that you’re going to give people when they subscribe to your website.
Then you’re going to need your pop out box which I’ve created in Leadpages. When you click on my bonus like here: CLICK HERE TO SEE MY OPT IN, you notice it’s a pop up box form with a picture of my Bonus/Freebie asking you for your name and email address. After you fill out the information and click the button (you don’t have to do this, I’m just explaining), it brings you to a new page thanking you for your subscription (also created using Leadpages). Meanwhile, my autoresponder is sending you an email with the link to your free bonus.

When you open the email and click on the picture of the bonus or link below it, it will download the bonus instantly.
Also, my email responder platform, Aweber, sends me an immediate email letting me know that I have a new subscriber.

Amazing isn’t it?! This is one of these more complicated things I have Aweber do for me. But, the pop out box and thank you page were created in Leadpages. Leadpages is yet another platform I pay for that helps me easily build my Opt Ins with all their easy to update templates that save me quite a bit of time in web building.

Now the Thank you page I created using Leadpages was a fast easy way for me to create a page that I knew had already been tested as a great page for subscribers. But, you don’t have to create it there. You can build your own Thank you page in WordPress and simply put in the URL in Aweber to point to that page instead. Aweber does not create the pop out boxes I create in Leadpages.

The reason I chose Leadpages is because it connects easily to Aweber for easy Opt In installation. It was a lot more complicated to connect Leadpages to Mail Chimp so I moved over to Aweber. Again, Leadpages does SO much more than that as well but I won’t go into that in this post. That could take a long time.

I hope that this information has proven valuable to you and please feel free to reach out to me through my contact form or social media with any questions and/or feedback.

Cheers!

Samantha

P.S. Because I like to be transparent, please know that my Aweber and Leadpages links are affiliate links where I get a small commission BUT that is not why I use them. I don’t get them for free and I do pay a monthly subscription fee just as you would. I use them because they are awesome products and serve what I need right now.