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How to customize your 404 page to generate more business.

August 18, 2016 by samanthameeker

So to address the elephant in the room – “what is a 404 page and why should I care?”

The 404 page is the page a user lands on when you have a broken link. You may have deleted a page or post and forgot to update the link OR the user typed in a link incorrectly. THAT’S what will bring them to the 404 page and it happens all the time.

SO instead of having a boring, uneventful 404 page, why not use it to promote your art business and generate more subscribers? See my sample of how I updated my 404 page to give users an opportunity to receive my Opt In and subscribe to my website. Here’s a URL that doesn’t exist on my website that you can click to see my custom 404 page: My Custom 404 Page Sample

Overall it’s an easy process but a little techy so I’m going to show you how to make it on your WordPress site in the video tutorial below.

I hope that this information has proven valuable to you and please feel free to reach out to me through my contact form or social media with any questions and/or feedback.

Cheers!

Samantha

P.S. Because I like to be transparent, please know that my the plugin I used in the demonstration is not an affiliate and I do not receive any commissions from using it in this blog post or video tutorial.

How to Create a Custom 404 Page using WordPress Video Tutorial

How to Create a Custom 404 Page Demonstration from Samantha Meeker on Vimeo.

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samanthameeker

Podcaster, artist, gallery owner, online marketer and traveler.
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Filed Under: Online Marketing, Selling Online, Video Tutorials, Website Tips

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What is Artevaggio?

Artevaggio is a resource for artist entrepreneurs run by Samantha (me) & Jim Meeker (my husband), to teach you about running an online art business. We hope that through our blog, podcasts, courses and other social media venues, we will be able to help one another as we grow and aspire as artists.

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