So to address the elephant in the room – “what is a 404 page and why should I care?”
The 404 page is the page a user lands on when you have a broken link. You may have deleted a page or post and forgot to update the link OR the user typed in a link incorrectly. THAT’S what will bring them to the 404 page and it happens all the time.
SO instead of having a boring, uneventful 404 page, why not use it to promote your art business and generate more subscribers? See my sample of how I updated my 404 page to give users an opportunity to receive my Opt In and subscribe to my website. Here’s a URL that doesn’t exist on my website that you can click to see my custom 404 page: My Custom 404 Page Sample
Overall it’s an easy process but a little techy so I’m going to show you how to make it on your WordPress site in the video tutorial below.
I hope that this information has proven valuable to you and please feel free to reach out to me through my contact form or social media with any questions and/or feedback.
P.S. Because I like to be transparent, please know that my the plugin I used in the demonstration is not an affiliate and I do not receive any commissions from using it in this blog post or video tutorial.
How to Create a Custom 404 Page using WordPress Video Tutorial
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Looking forward to working with you!
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